Wednesday, July 4, 2012

London 2012 Olympic Medals




Thickness: 7mm
Diameter: 85mm
Weight: 400g
Quantity: --
Designer: David Watkins

The biggest Summer Olympics medals to date. Artist David Watkins says the key symbols on front and back juxtapose the goddess Nike, for the spirit and tradition of the Games, and the River Thames, for the city of London. On the back of the medals is the 2012 branding, representing the modern city as a jewel-like, geological growth. The logo is shown against a 'pick-up-sticks' grid which radiates the energy of athletes and a sense of pulling together. The River Thames runs through the middle as a celebratory ribbon. The bowl-like background recalls ancient amphitheatres, with a square balancing the circle to give a sense of place. The sport and discipline is engraved on the rim of each medal, all of which will be produced by the Royal Mint at Llantrisant, South Wales.



No comments:

Post a Comment