Thursday, January 26, 2012

What industries contributed the most to google's earnings in 2011

Wordstream, a firm specializing in PPC services and SEM software, has concluded that the top industries contributing most significantly to Google’s $37.9 billion in revenue over 2011 were Finanace & Insurance, Travel & Tourism, and Retails & General Merchandise.

Google’s 2011 earnings were a disappointment to investors as projected revenue fell $300 million short of expectations. Even with profit growth improving from $2.52 to $2.71 billion in Q4 2011, stocks dropped 10% overnight.

As much as 96% of Google’s $37.9 billion in annual revenue was the result of advertising. Wordstream began an initiative to report on the industries that have contributed to Google’s $37.9 billion in 2011 revenue. Below is an infographic that shows the results of their research, but the full report may be of interest, as well.




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