Wednesday, July 6, 2011

Fast Food Ads vs Reality

Reality may bite, but that bite may not be as big as you expected. We are constantly bombarded by television ads for fast food chains that leave us with mouths watering and eyes wide. The promise of hot, tasty food in large quantities is a hard temptation to turn down. Sadly, the truth behind that delicious image usually doesn’t live up to the hype. One valiant photographer, Dario D., has chosen to challenge these contradictions of the senses head on. He set out on a small quest to compare the advertising images distributed by fast food providers with the products that are actually served in those notable establishments. Intrigued, we’ve posed a few questions that might shed a little light on this Quest for the Real Burger.

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